eCommerce that performs — because it puts the customer at the heart of technology.
I'm a CTO and Head of Customer Experience. I help retail, automotive and omnichannel businesses implement, take over and scale eCommerce platforms and put AI to practical use — so that technology translates into measurable business results and better customer journeys.
By the numbers
Selected brands I've delivered projects for
Technology, teams and AI — aligned to one goal: the customer.
I step in where the stakes are high: new implementations, difficult migrations, platform takeovers from vendors, and moments when technology no longer keeps pace with the business.
Fractional / Interim CTO
Seasoned technology leadership part-time or for a transition period — without the cost and risk of a permanent hire.
- Technology strategy and roadmap
- Vendor and IT budget management
- Tech representation at board level
eCommerce implementation & migration
Platform selection, replatforming and end-to-end delivery designed to keep customer journeys and revenue uninterrupted.
- Platform selection and RFP
- Data and SEO migration plan
- Go-live without conversion drop
AI in eCommerce & CX
Practical AI adoption with measurable ROI — from pilot to production scale.
- Personalization and recommendations
- Search optimization
- Demand forecasting and pricing support
- Customer service automation
Technology & CX audit
Independent assessment of architecture, performance, security and customer journey — with a concrete action plan.
- Architecture and code review
- Customer journey audit
- Tech due diligence for investors
Platform takeover & stabilization
Safe takeover from a previous vendor, stabilization, performance tuning and long-term maintenance.
- Knowledge transfer and documentation
- SLA, monitoring, reliability
- Performance and security
Omnichannel & marketplaces
Consistent customer experience across every touchpoint: web, app, in-store and marketplaces.
- ERP / PIM / OMS integrations
- Marketplaces (Allegro, Amazon, own)
- Click & collect, ship-from-store
Team building & scaling
I design delivery organizations: roles, ownership, processes — engineering, product, QA, DevOps, UX and data around the customer journey.
Executive advisory
A sparring partner for CEOs, COOs and CMOs on technology decisions: build vs buy, partner selection, digital and AI investment priorities, business cases for transformation. I bridge technology, product and CX so decisions stay aligned and drive results.
I work with companies where digital is core to the business.
Retail chains & omnichannel brands
Mid-market and enterprise players connecting stores with online and needing a seamless customer journey.
Automotive — importers & dealers
Digital sales, configurators, leads and aftersales — backed by Volkswagen Group experience.
D2C brands & scale-ups
Companies that have outgrown their platform or team and need architecture for the next growth stage.
Investors, PE & software houses
Tech due diligence of portfolio companies and support for agencies running large eCommerce accounts.
Flexible — from audit to ongoing support.
Audit & Diagnosis
A fast, independent review of technology, team and customer journey. Ideal before a big decision.
Fractional CTO / CXO
A few days a month of technology and CX leadership: strategy, team, vendors, board.
Program Leadership
Leading a specific program: implementation, migration, takeover or AI pilot — through go-live and beyond.
Bridging technology, AI and customer experience.
I deliver complex digital commerce initiatives that put customer experience at the center of technology strategy — across retail, automotive and omnichannel. I specialize in large-scale eCommerce implementations, platform takeovers, long-term maintenance and digital transformation programs.
I've built and scaled large, distributed cross-functional teams — engineering, product, QA, DevOps, UX and data — always aligned around the end-to-end customer journey. I focus on clear ownership, empowered teams and connecting delivery to tangible business outcomes.
I'm particularly passionate about leveraging AI to increase efficiency, enhance customer experience and deliver measurable business impact.
From diagnosis to measurable impact.
Discovery call
30 minutes, no strings attached. I learn your context, goals and challenges.
Diagnosis
Analysis of technology, team, processes and customer journey.
Plan
Roadmap with priorities, budget, KPIs and business case.
Delivery
I lead the delivery and the team until results are achieved.
Frequently asked questions
What is a fractional CTO and when does it make sense?
A fractional CTO is a seasoned technology leader working with a company a few days a month. It fits when a business needs technology strategy, vendor oversight or preparation for a major eCommerce program, but is not ready to hire a full-time CTO.
How do you help eCommerce and retail companies?
I lead eCommerce platform implementations and migrations, take over and stabilize systems from previous vendors, implement AI (personalization, recommendations, search, demand forecasting, customer service automation), integrate omnichannel and marketplace channels, and build and scale technology teams.
Do you help with choosing an eCommerce platform?
Yes. I help define business and CX requirements, prepare the RFP, compare platforms and implementation partners, and plan data and SEO migration to avoid a revenue drop after go-live.
What does AI implementation in eCommerce look like?
I start by identifying the processes with the highest return potential, such as product recommendations, search or customer service. Then I run a pilot with clear KPIs and, once impact is proven, scale the solution to production and embed it in team workflows.
How long does a technology and customer experience audit take?
A standard audit takes 2 to 4 weeks. The outcome is a report assessing architecture, performance, security and the customer journey, a risk map and a prioritized roadmap.
Which companies have you worked for?
I have delivered eCommerce and customer experience projects for organizations including Volkswagen, Škoda, SEAT, Lidl, Carrefour, Bricoman, Super-Pharm, CCC, eobuwie, Modivo, Kazar, Amica, Kross, Cora, 8a, MegaBay, FeroTerm, NoLimit.
How do we start working together?
Fill in the contact form on this page or message me on LinkedIn. I reply within 1–2 business days and propose a free 30-minute discovery call.
Let's talk about your project.
Briefly describe your situation — I'll reply within 1–2 business days and propose a call.
linkedin.com/in/adrian-liwiński Poland · remote and on-site across Europe