# Adrian Liwiński – eCommerce, Customer Experience & AI Consulting

> Adrian Liwiński is a CTO and Head of Customer Experience based in Poland, offering consulting as a fractional/interim CTO. He leads large-scale eCommerce implementations, platform migrations and takeovers, long-term maintenance, digital transformation and practical AI adoption for retail, automotive and omnichannel companies. He has built and led large, distributed cross-functional teams (engineering, product, QA, DevOps, UX, data). Languages: Polish, English.

## Pages
- [Strona po polsku](https://liwinski.pages.dev/): pełna oferta, FAQ i formularz kontaktowy (PL)
- [English version](https://liwinski.pages.dev/en/): full offer, FAQ and contact form (EN)
- [LinkedIn profile](https://www.linkedin.com/in/adrian-liwi%C5%84ski-b25ba024/)

## Services
- **Fractional / Interim CTO**: Part-time or interim technology leadership: strategy, roadmap, vendors, board.
- **eCommerce implementation & migration**: Platform selection, replatforming and end-to-end delivery without disrupting customer journeys or revenue.
- **AI in eCommerce & customer experience**: Personalization, recommendations, search optimization, demand forecasting, pricing support, service automation.
- **Technology & CX audit**: Architecture, performance, security and customer journey review; tech due diligence for investors.
- **Platform takeover & stabilization**: Taking over from a previous vendor, stabilization, performance, security and maintenance.
- **Omnichannel & marketplaces**: ERP/PIM/OMS integrations, marketplaces, click & collect and consistency across touchpoints.
- **Team building & scaling**: Delivery organization across engineering, product, QA, DevOps, UX and data – large, distributed teams.
- **Executive advisory**: Build vs buy, partner selection, digital and AI investment priorities, transformation business cases.

## Who he works with
- Retail chains and omnichannel brands (mid-market and enterprise)
- Automotive importers and dealers (Volkswagen Group experience)
- D2C brands and scale-ups outgrowing their platform or team
- Investors, private equity (tech due diligence) and software houses running large eCommerce accounts

## Engagement models
- Audit & diagnosis: 2–4 weeks; report, risk map, prioritized roadmap
- Fractional CTO / CXO: 3–12 months, a few days per month
- Program leadership: a specific implementation, migration, takeover or AI pilot through go-live

## Selected clients (projects delivered for)
Volkswagen, Škoda, SEAT, Lidl, Carrefour, Bricoman, Super-Pharm, CCC, eobuwie, Modivo, Kazar, Amica, Kross, Cora, 8a, MegaBay, FeroTerm, NoLimit

## FAQ
### What is a fractional CTO and when does it make sense?
A fractional CTO is a seasoned technology leader working with a company a few days a month. It fits when a business needs technology strategy, vendor oversight or preparation for a major eCommerce program, but is not ready to hire a full-time CTO.

### How do you help eCommerce and retail companies?
I lead eCommerce platform implementations and migrations, take over and stabilize systems from previous vendors, implement AI (personalization, recommendations, search, demand forecasting, customer service automation), integrate omnichannel and marketplace channels, and build and scale technology teams.

### Do you help with choosing an eCommerce platform?
Yes. I help define business and CX requirements, prepare the RFP, compare platforms and implementation partners, and plan data and SEO migration to avoid a revenue drop after go-live.

### What does AI implementation in eCommerce look like?
I start by identifying the processes with the highest return potential, such as product recommendations, search or customer service. Then I run a pilot with clear KPIs and, once impact is proven, scale the solution to production and embed it in team workflows.

### How long does a technology and customer experience audit take?
A standard audit takes 2 to 4 weeks. The outcome is a report assessing architecture, performance, security and the customer journey, a risk map and a prioritized roadmap.

### Which companies have you worked for?
I have delivered eCommerce and customer experience projects for organizations including Volkswagen, Škoda, SEAT, Lidl, Carrefour, Bricoman, Super-Pharm, CCC, eobuwie, Modivo, Kazar, Amica, Kross, Cora, 8a, MegaBay, FeroTerm, NoLimit.

### How do we start working together?
Fill in the contact form on this page or message me on LinkedIn. I reply within 1–2 business days and propose a free 30-minute discovery call.

## Contact
Use the contact form at https://liwinski.pages.dev/#kontakt or https://liwinski.pages.dev/en/#kontakt, or message on LinkedIn: https://www.linkedin.com/in/adrian-liwi%C5%84ski-b25ba024/. Reply within 1–2 business days.